Anchor Rug CompanyHow I helped boost Anchor Rug Company’s sales by 70%, increased their conversion rate by 25% and doubled their clients within a year of designing their branding and launching their new website on Shopify.
About Anchor Rug CompanyAnchor Rug Company specializes in custom, high-end rugs for interior design professionals, built on a foundation of exceptional craftsmanship and a strong reputation for quality.
Owner Colleen McCrann approached me to address issues with the company's outdated branding and website, which were hindering business growth. She wanted to enhance user experience and improve functionality, as clients struggled with navigation and product displays.
Key issues included:Outdated Branding and Design
The outdated website and branding did not reflect the high-end products Anchor Rug Company offers, creating a disconnect with the brand’s image.Insufficient Product Display
Website functionality and design limitations created barriers to showcasing product designs and specs.Inefficient Trade Account Management
Cumbersome processes for trade account sign-ups and sample requests led to more intensive client interactions, costing time and money.Client Expectations and Experience
The overall digital experience failed to meet the high standards expected by interior design professionals, impacting the brand perception and business growth.
The Solution
To elevate Anchor Rug Company’s digital presence, I transitioned their website from Wix to Shopify implementing a strategic set of improvements:
UX Redesign: Created a more intuitive navigation experience, simplifying trade account sign-ups and sample ordering processes.
Integrated Product Display App: Enhanced product browsing to showcase rugs and product specs effectively and cohesively.
Backend System Enhancements: Streamlined operations for efficient trade account management.
Updated Branding: Reflected the company’s high-end image to better attract the target audience.
RESULTS & BENEFITS:The new Shopify website delivered incredible results within one year:
Increased Sales by 70%
Increased Conversion Rate by 25%
Increased Trades Clients by 100%
Increased Orders by 17%
Increased Overall Traffic by 15%
Higher Client Satisfaction: Enhanced user experience led to an increase in return visits from clients.
More Efficient Internal Operations: Improved workflows contributed to better management of client interactions and orders.
"Since the redesign, my client base has doubled. In the first year following the site redesign my sales increased by approximately 70%.
I haven’t made any changes to my social media advertising, yet the new site has made a big difference in converting visits into actual customers. I’m very pleased with the increased functionality and the clean, easy-to-use interface.
I’m impressed with Renée’s organization skills and ability to help me visualize and understand the changes that would bring us the desired results. I also appreciate the effort she made in searching for and sourcing the best applications to add to the site to achieve the functionality we needed.
Renée is definitely a pleasure to work with. I really enjoyed bouncing around ideas and ended up learning more about how to promote my business than just having a pretty website.”
Colleen mccrann, Anchor rug company