Latitudes GalleryHow I helped achieve a 116% increase in online sales and a 251% boost in browser search traffic within 6 months with Shopify UX design, email marketing and SEO development.
About Latitudes GalleryLatitudes Gallery specializes in fine art photography with a global perspective, showcasing exceptional pieces through an e-commerce platform and two physical gallery locations.
Owner Stephanie Hogue contacted me because she wanted to increase traffic and sales on her Shopify store, which was underperforming.
She approached me to audit the website's user experience and email marketing strategy and update some of their website pages that were outdated and difficult to navigate.
Key issues included:Underperforming Website
Latitudes Gallery’s Shopify store was not generating the desired traffic and sales, impacting overall business growth.Outdated and Poorly Navigable Pages
Several website pages were outdated, and the site’s navigation was not user-friendly or intuitive, creating a frustrating experience for customers.Unoptimized Product Organization
The gallery’s product organization needed updating to effectively showcase their best products, making it challenging for customers.Low Online Visibility
The website lacked sufficient optimization for search engines, limiting its reach and competitiveness against other fine art photography sites.Missed Engagement Opportunities
An underdeveloped email marketing strategy meant the gallery wasn’t fully engaging potential customers, missing opportunities to drive traffic and sales.
The SolutionTo enhance Latitudes Gallery’s digital presence, I implemented a strategic set of optimizations:
SEO Enhancement: Improved the site’s SEO by optimizing content and structure, and improving keywords, resulting in better search engine rankings.
UX Redesign: Created an intuitive structure that facilitated easier navigation, allowing customers to find products and information effortlessly.
Strategic Positioning: Enhanced the brand’s positioning to effectively communicate the high-quality and value of its photography.
Email Marketing Strategy: Developed a targeted email marketing campaign that achieved a 42% open rate, successfully engaging subscribers and driving traffic to the website.
Web Page Updates: Redesigned outdated web pages to convey key information efficiently and beautifully, aligning the aesthetic with the gallery’s high-quality photography and branding.
RESULTS & BENEFITS:The optimized Shopify website and marketing strategy resulted in impressive outcomes:
Significant Sales Growth: Achieved a 116% increase in online sales within six months.
Boosted Online Visibility: Increased Google search traffic by 251% over the same period.
Enhanced User Experience: The redesigned interface led to higher client satisfaction and engagement with the gallery's offerings, creating a more enjoyable shopping experience.
Effective Email Engagement: The email marketing campaign’s 42% open rate demonstrated strong interest and connection with their audience.
"Our website needed an update and had gotten confusing and unclear for our customers, so we needed an expert from outside of our business to help us define our strategy.
We now have a distinct vision for our path forward, our website is much easier to navigate, and we’ve seen an increase in website traffic and an increase in our conversion rate.
Renée is concise and creative while zeroing in quickly to the problems and having fantastic solutions. Her ideas for email marketing plan gave us an easy roadmap to follow and the website improvements helped to give our customers an elevated experience.
Renée is a delight to work with and an absolute professional!”
stephanie hogue, latitudes gallery