Vahallan Hand-Painted Wallpapers

How I helped increase Vahallan’s conversion rate by 198% and search engine traffic by 40% within 7 months, after migrating their website from Wordpress to Shopify.

About Vahallan

Vahallan is a luxury hand-painted wallpaper company that works directly with interior designers and showrooms to deliver exceptional, handcrafted artistry that elevates interior spaces to new heights.

Vahallan felt their WordPress website was outdated and no longer reflected the high-end, professional image they wanted to convey. The site lacked modern visuals and functionalities that their competitors had mastered, putting them at a disadvantage.

Key issues included:

  • Outdated Design: The site didn't align with the luxury and artistry Vahallan is known for.

  • Missing Functionalities: The product display on their website was outdated and lacked the high-end functionality they desired.

  • Competitor Pressure: Their competitors’ websites provided a far superior user experience, making it easier for clients to engage with their products.

  • Reduced Sales & Conversion: The outdated website made Vahallan feel like they were falling behind, unable to fully showcase their beautiful, handcrafted wallpaper designs. Without a visually stunning and functional website, they worried about losing market share in an increasingly competitive industry. 

The Solution

To transform Vahallan’s digital presence, I migrated their website from WordPress to Shopify, a platform much better suited to their needs.

Key improvements included:

  • Complete UX Redesign: I gave the site a modern, high-end look to match their luxury brand and make it more visually appealing, and overhauled their navigation structure for a better customer experience.

  • Product Display App Integration: I added an intuitive product display app that showcased their wallpaper designs in a way that made it easy for customers to explore.

  • Sample Ordering Feature: A new system was implemented to allow customers to easily order samples with just a few clicks.

  • Customer Account Management: I streamlined the backend to ensure that managing client accounts became more efficient, both for Vahallan and for their customers.

  • SEO Development: I implemented SEO strategies that significantly improved the site’s visibility, increasing traffic and conversions.

RESULTS & BENEFITS:

The new Shopify website delivered remarkable results within 7 months:

  • Improved Conversion Rate: The conversion rate increased by 198%, leading to more sales and better engagement with their product lines.

  • Increased Overall Traffic: Overall site traffic increased by 7%.

  • Increased Search Engine Traffic: Search engine traffic rose by 40%, enhancing Vahallan’s online visibility.

  • Enhanced Client Experience: The luxury feel of the new design helped Vahallan better represent their brand, while the sample ordering process became smooth and effortless for clients.

  • Improved Operational Efficiency: Backend systems for managing customer accounts were streamlined, making it easier for Vahallan to handle client orders and interactions.

Ready to work with me to transform your website’s results?